WE.SHAPE. Brands to be loved. – As an international agency with headquarters in Hamburg and Prague, we were founded with the idea of creating relevant moments of interaction between people and brands together with our clients.
We have found that a keen sense for consumers and markets, curiosity, international design expertise, decades of experience in the German and Eastern European market and highly efficient pricing can develop packaging and communication solutions that perform better in the long term.
Managing Partner Hamburg
Decades of experience is also crucial part of our expertise. Meet our managing partner Karsten Ambrosius. With 25 years of experience in design, packaging and advertising, Karsten has worked with some of the biggest names on the german market. His focus on strategic developement and brand psychology makes him a uniquely insightful partner for achieving tangible results.
His vast experience is based on cooperation with clients such as Mondeléz, Unilever, Nestlé, Metro, Bell Food Group, Tchibo, Hilcona, Zentis, Mövenpick, Edeka, Initivative Tierwohl, Reederei Cunard, Union Investment... and many others.
Managing Director Prague
Enthusiast with 15 years of experience in brand strategy on the agency side plus another 14 years in a role of marketing manager (Heineken, Savencia...). He knows both points of view and his knowledge and experience is irreplaceable.
Business and Client Service Director
Mainly responsible for business developement, with experience reaching from being a managing director of JWT agency in Prague to getting in touch with biggest brands worldwide. Nestlé, Tchibo, Mondeléz and dozens others. More than 18 years in business.
Operations Director
Friendly watchdog, taking care of agency workflow and efficiency. Internal processes, but also keeping the clients happy and projects efficient, while delivering astonishing results, that has been his life for last 16 years. Orkla, Heineken, Intersnack and others.
Our range of services is based on a holistic understanding of the brand and target group. From strategy and conception to creation and production, we combine all disciplines in a holistic approach and integrative workflow. Thanks to this strategic approach, we always focus on congruent and target group-oriented brand communication, which our creative teams implement stylishly innovative.
We also offer:
Other areas:
The development of strategic branding and conceptual recommendations requires an in-depth analysis of key insights. For us, this is the starting point for every project.
When designing a brand, we consider the market analysis, brand model, positioning, NeedScope and brand archetype designation, research workshops and the definition of the brand structure and rules.
We transform innovative concept solutions and bold design ideas into great and functional packaging designs and brand activation tools that perform sustainably, sell better and measurably activate your brand.
We create holistic brand experiences within the customer journey at the POS through target group-oriented brand activation concepts and innovative design solutions. From packaging on the shelf to ATL and BTL brand communication.
We guarantee a holistic development and implementation process. From analysis, strategy, conception and design development to all-round design, final artwork and production. Everything from a single source.
In the coming years, we and our customers will have to rethink the packaging and marketing of food in a neo-ecological way. We want to play a meaningful role in shaping this future and create added value through holistic and sustainable product concepts.
OOur range of services is based on a holistic understanding of the brand and target group. From strategy and conception to creation and production, we combine all disciplines in a holistic approach and integrative workflow. Thanks to this strategic approach, we always focus on congruent and target group-oriented brand communication, which our creative teams implement stylishly innovative.
We also offer:
Other areas:
Development of strategic branding and conceptual recommendations requires in-depth analysis of key insights. This is the starting point where every project begins for us.
When designing a brand, we consider the market analysis, brand model, positioning, NeedScope and brand archetype designation, research workshops and the definition of the brand structure and rules.
We transform bold ideas and innovative concepts into great and functional designs, communication tools or visual solutions.
In store or online we are experienced in getting the most out of products or brands. We tailor it depending on the specific needs.
In order to become a reality, great branding solutions require a complex of excellent execution skills and precise implementation management.
Sustainable solutions with regards to company practices and packaging is becoming more important to consumers. Most people wish to make environmentally responsible choices in their everyday life.
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label design
range family design and extensions roll out
A complex solution for building a strong brand identity of cat food. We brought a multi-range brand to life, encompassing dry, wet, and snacking options. From concept to execution, we worked closely with the client to set the values, mission, and goals to create a brand missing on market. Together, we developed a brand strategy that resonates with customers, creating an emotional connection that grabs attention and the design that combines aesthetics with functionality. Over time, Shelma has found its place in many countries across Europe, becoming the consumer's choice in the Czech market in 2023 and a bestseller in Germany. The portfolio now offers several product lines from dry to wet to snacks.
label design
range family design and extensions roll out
A complex solution for building a strong brand identity of cat food. We brought a multi-range brand to life, encompassing dry, wet, and snacking options. From concept to execution, we worked closely with the client to set the values, mission, and goals to create a brand missing on market. Together, we developed a brand strategy that resonates with customers, creating an emotional connection that grabs attention and the design that combines aesthetics with functionality. Over time, Shelma has found its place in many countries across Europe, becoming the consumer's choice in the Czech market in 2023 and a bestseller in Germany. The portfolio now offers several product lines from dry to wet to snacks.
coffee packaging
label design
This new design development was made in a close cooperation with Tchibo Marketing Academy. The main objective was to introduce an innovative type of coffee RTD in the CEE markets. Barista was evaluated and tested as the best fitting Tchibo subbrand to be used for this NPD. High quality perception of Tchibo Barista in the region was utilized to convey rich taste credentials and was – in comparison with other regionally established subbrands – relatively easy to rejuvenate in terms of visual attractivness. Just in few weeks after launch it became a very popular in CEE region what was vice versa reflected in Barista core range sales increase as well.
coffee packaging
label design
This new design development was made in a close cooperation with Tchibo Marketing Academy. The main objective was to introduce an innovative type of coffee RTD in the CEE markets. Barista was evaluated and tested as the best fitting Tchibo subbrand to be used for this NPD. High quality perception of Tchibo Barista in the region was utilized to convey rich taste credentials and was – in comparison with other regionally established subbrands – relatively easy to rejuvenate in terms of visual attractivness. Just in few weeks after launch it became a very popular in CEE region what was vice versa reflected in Barista core range sales increase as well.
seasonal promotional
packaging design
We were tasked with the development of seasonal sleeves for Milka’s range of pralines. The packaging is colourful and friendly to convey the core feeling of the theme of each sleeve.
seasonal promotional packaging design
We were tasked with the development of seasonal sleeves for Milka’s range of pralines. The packaging is colourful and friendly to convey the core feeling of the theme of each sleeve.
packaging design
artwork preperation for printing
Working closely with the client we developed the packaging design for the client’s range of appliances. This was developed into two tiers as a white and black range of packaging. We also put together a brand book to define the brand rules and their application for future use.
packaging design
artwork preperation for printing
This was developed into two tiers as a white and black range of packaging. We also put together a brand book to define the brand rules and their application for future use.
label design
range family design and extensions roll out
Over the years we have been involved in multiple beer brands and labels. Anything from craft beer brands, own labels and well know beer brands. We have been involved in creating brand new brands and labels, updating the labels of existing beers and anything in between.
label design
range family design and extensions roll out
Over the years we have been involved in multiple beer brands and labels. Anything from craft beer brands, own labels and well know beer brands. We have been involved in creating brand new brands and labels, updating the labels of existing beers and anything in between.
bottle design
label design
packaging design
product family and extensions roll out
Fernet Stock wanted to expand on their product and enter the more premium markets with it. We created a bespoke bottle shape for Fernet Stock, developed their core range of products. We also developed a premium edition, flavoured versions as well as Fernet Stock Bitters and more.
bottle design
label design
packaging design
product family and extensions roll out
Fernet Stock wanted to expand on their product and enter the more premium markets with it. We created a bespoke bottle shape for Fernet Stock, developed their core range of products. We also developed a premium edition, flavoured versions as well as Fernet Stock Bitters and more.
logo update
defining and setting branding principles
packaging design
range design and roll-out
preparing artwork for printing
Over the years we have been involved in defining and developing the core brand principles for the Bohemia range. We also assisted them in upgrading existing product, rolling out ranges and developing new packaging for new products.
logo update
defining and setting branding principles
packaging design
range design and roll-out
preparing artwork for printing
Over the years we have been involved in defining and developing the core brand principles for the Bohemia range. We also assisted them in upgrading existing product, rolling out ranges and developing new packaging for new products.
Karsten Ambrosius
T: +49 (0) 1722856489
E:
karsten.ambrosius@weshape.agency
Karsten Ambrosius
T: +49 (0) 1722856489
E:
karsten.ambrosius@weshape.agency